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Did the Google-killer kill itself?

In terms of marketing, only three words are in the mouth of specialists: buzz, buzz, buzz! It seems almost impossible to make a good promotional campaign without some viral marketing and blogging accomplices. Therefore, when the insiders of Silicon Valley began to write about a serious Google competitor, we knew that something was going to happen. And indeed, something happened.

Yesterday has been unveiled Cuil (note the phonetic similarity with Knol, the so-called Wikipedia-killer), a new search engine that states having indexed more than 120 billion pages, more than the king Google itself. The news spread on technology websites, but also on some more traditional ones. And the founders have some really impressive credentials: 4 ex-Googlers, each of them being known for having built his own search technology, nothing less!

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Why is Google a startup killer?

A couple of days ago, Nik Cubrilovic published a very interesting post on TechCrunchIT, trying to find the reasons why startup integration in Google is often a failure. The list he provides is indeed quite impressive, and the company itself often stresses that its best products were developed as internal 20% projects, not by acquired startups.

According to him, the main issue is the technology gap between Google and the acquired startup. Usually the startups use quite standard tools with well-known languages (C++, Java and Python among them), while Big G uses its own set of proprietary technologies, especially for distributed computing. Then, when joining Google, the startup developers have to adapt the existing architectures to the new one, which they don't know since it is proprietary. A lot of headaches in perspective...

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