In terms of marketing, only three words are in the mouth of specialists: buzz, buzz, buzz! It seems almost impossible to make a good promotional campaign without some viral marketing and blogging accomplices. Therefore, when the insiders of Silicon Valley began to write about a serious Google competitor, we knew that something was going to happen. And indeed, something happened.

Yesterday has been unveiled Cuil (note the phonetic similarity with Knol, the so-called Wikipedia-killer), a new search engine that states having indexed more than 120 billion pages, more than the king Google itself. The news spread on technology websites, but also on some more traditional ones. And the founders have some really impressive credentials: 4 ex-Googlers, each of them being known for having built his own search technology, nothing less!