In several recent conversations between Fred and me, we discussed a lot about Microsoft’s marketing strategy, which tends to lag a bit behind compared to that of Apple or Google. The recent advertisement from Microsoft featuring Bill Gates and Jerry Seinfeld was hardly a response to the marketing war led by Microsoft’s competitors who do not hesitate to criticize Microsoft and make its customers like fools. But for now, let’s think about why the Gates/Seinfeld advertisement couldn't be as popular as they could have expected...